This is my draft! [Last Updated: 03/03/2026]

Connectioning

Coordination Infrastructure for the Transition to an Economy that Works for All

Submitted by Jessica Friday

Elevator Pitch

300+ movements building an economy that works for all life, not just the super rich — and almost nobody knows. Connectioning makes them visible through coordinated storytelling and inspires people to join in and build with us. We've proven it works. Now we're building the infrastructure to scale it.

Smart Brevity Version

The big picture: 300+ movements are already building the economy everyone says can't exist. Most people have never heard of any of them.

Why it matters: Driver co-ops pay workers 80%. Uber pays 50%. Community land trusts keep housing affordable while everything around them gentrifies. These aren't experiments — they're working systems that rewire wealth and power to balance and regenerate our social, economic, and ecological ecosystems.

The gap isn't the solutions. It's the coordination.

Extractive economics has had coordinated storytelling since Edward Bernays. Wellbeing economies haven't. That's the only difference between "inevitable" and "fringe."

What Connectioning does: Translation + network weaving + synchronized storytelling — so working alternatives become visible, joinable, and culturally inevitable.

The proof: One video hit 4M views. Scotland passed the world's first Community Wealth Building Bill. Scottish people found out from us — not their own newspapers. Subsequent videos inspiring 700+ people at a time to find out how they can join in. That's the gap. That's also the opportunity.

What's already working:

• 105K followers, 200+ warm leads daily
• $3K revenue from a single storytelling cycle
• Unsolicited $10K donation from someone who just wanted this to exist
• All of it solo. No budget. While sleeping in a car.

The ask: Fund the infrastructure to catch the demand that already exists

Link to the Pitch -> https://docs.google.com/document/d/1HOBdVnLcKijksYsERM8i3IT2xdlhHUI7OizOjRSKrSc/...

So ran this through my Claude project, and already got this feedback:

A few things stand out:

1. Syd and Vlad are now on board — the pitch still reads like you're doing this solo. Update it to reflect you have operational support already in place. It changes the risk profile. [My response: Syd and Vlad are on board pending being able to cover their salaries!]
2. No number — even in a casual rehearsal, "enough to cover living expenses + collaborators" is vague. Put a number in, even a range. It forces clearer thinking and better feedback. [I think I did put in the number: 500k, but this is still a rough estimate (mostly salaries! I need to do the work to map out and forecast actual costs.]
3. Eric isn't mentioned — if he's your Wozniak, he should be in the pitch. Technical co-founder equivalent is a significant credibility signal. [I'm sorry I didn't mention you, Eric! Also need to add we are more creating agreements with each other not necessarily becoming co-founders but all maintaining our own autonomy.]
4. ORI/memetics partnership — also absent. That's legitimizing infrastructure for the R&D claims you're making. [Oh right! Oof!]
5. The "sleeping in my car" line — it's powerful and true, but in a casual internal setting it can shift focus to your personal situation rather than the opportunity. Worth deciding intentionally whether you want it there for this audience. [Hmm.. what's the audience read on this one? I think it makes the accomplishments to date all the more impressive! Like, imagine if this was actually resourced, what we could do!]

Trying another version of elevator pitch: 

We're turning 300 fragmented economic movements into a mainstream market—the $2.3T wellbeing economy that's never had a CNN moment. We use strategic storytelling and network weaving to make alternatives visible and actionable, converting awareness into real economic participation.