Hmm. I gave the PDF a read through. The premise seems cute somewhat, but I don't feel like there's enough here currently. It's a solid start, but I feel like going through the steps is just creating a character, and not a full adventure. Maybe some more gamification, such as "write down 6 things you would want your friend to be, then roll a die. The number rolled determines what object your new friend is."
I'm going to have to spend some time to figure out how to rate this.
I like the art though.