If you're familiar with Undertale FUN values the game has some shtick like that, or at least that's how I assume it works.
Every time you start over there's a low chance of you getting some weird gimmick event or start, this being one of them.
Been at least a year or two since I played this but off the top of my head, there's this one, there's a mental asylum padded room one, I think there was one with some japanese text going "the world is wonderful", and maybe another one or two.