The game has alredy 50k plays on itch and 70k views. Almost 5k wishlists on Steam.
Press kit is also for youtubers and over 40 covered the game so far and they used assets from the press kit. A few smal press sites also covered the game.
This is 1mil $ game, bro xD
Press kit is mandatory if you want to get any coverage from youtubers/press. Any indie game should have one.