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Three things from the other side of this — my game is exactly the kind you are trying to surface 🎮

IGDB sourcing will miss the long tail you are aiming at. IGDB’s coverage of itch’s smaller releases is thin, and “flies under the radar” and “not in IGDB” are close to the same set. If the index is IGDB-first, the platform structurally excludes the games it exists to find. Dev upload helps, but it is opt-in — and the devs who never market are exactly the ones who will not opt in either.

A recommender built on likes and collections cannot solve cold start. A game with no signal is invisible by construction, which is the precise problem you opened with. So whatever you do for a game with zero likes and zero collections is the product. If that path is content-based — genre, tags, mechanics, description text — say so loudly, because it is the one thing that separates you from every “people who liked X also liked Y” system that already exists.

Be careful trusting self-reported mood and feel tags. Devs tag badly, and not dishonestly — they tag what they hoped they made. Ours went out carrying “pixel art” and “puzzle-platformer” on a 3D Three.js arena game, and it sat that way until an audit caught it. Cutting the wrong tags and adding the right ones did more for us than anything else we changed. If mood is dev-supplied, plan to validate it. If it is derived from the build or the text, that is a real moat and worth leading with.

What does a game with no ratings on day one look like in your system? That is the interesting half, and it is the half most discovery platforms quietly skip.

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First off I wanted to say that I honestly appreciate the fact that you took the time to reply and with a detailed breakdown it really means a lot.

On IGDB: Agreed it misses the deep itch.io long tail, but I don’t want to exclude it either, plenty of IGDB games are also on itch.io, and players shouldn’t lose access to those. The dev upload path exists specifically to bring in games that IGDB never touches. You’re right that the devs who need it most won’t opt in, that’s an unsolved problem I’m still thinking about. The dev upload path addresses this. I mean upload and you’re visible from day one with no signal needed. The harder problem is reaching the devs who don’t market at all and may never find the platform. Still working on that one and open to ideas if you have any.

On cold start: Discovery here is content-based first like genre, mood, tags, description and not “people who liked X.” A game with zero ratings and zero collections still surfaces if someone searches for its mood or genre or play style or theme and etc. Interactions improve ranking over time but aren’t required to appear at all. On top of that, a dev who uploads directly gets surfaced in a dedicated section immediately, independent of ratings or collections. That idea actually came from an indie dev who pointed out exactly this gap. It’s still opt-in, so your point about reluctant self-promoters stands but the incentive is at least explicit: upload and you’re visible from day one.Nothing appears there yet since no dev has uploaded through it, but that’s the path for games that IGDB doesn’t cover. Happy to share a screenshot of how it looks on the test server if useful.

On tags: Valid concern. Currently relying on IGDB data which has its own quality issues. I’m actually working on a feature where players can add their own tags after playing a game, the idea being that player-supplied tags, mood and etc after real playtime are more accurate than dev-supplied ones. Curation and validation beyond that is also on the roadmap. Also in the long term devs maybe can edit their game as well anytime.

What’s your game? Happy to check how it currently shows up. If it’s not on IGDB you can create an account and submit it directly. There’s a short review process to verify it’s a real game and the data is clean, but that’s it.