Read the page rather than playing a match, so this is about how the page sells a live multiplayer game, not about balance 🎮
The ten languages are the thing I would lead with if I were you. Belarusian, German, English, Spanish, French, Japanese, Polish, Russian, Ukrainian and Chinese on a solo browser strategy game is genuinely rare, and it is sitting in the metadata panel where nobody reads it rather than in the pitch where it would do work.
The thing I would actually change, though, is about being a real-time multiplayer game.
Nothing on this page tells me anyone is playing right now.
For a single-player game that does not matter. For an .io game it is the entire conversion question. The visitor’s real worry is not whether the mechanics are good — your feature list answers that well — it is “am I going to click this and sit alone in an empty hex map”. Every one of us in this genre loses people to that exact doubt, and the page is where it gets decided, before they ever click.
Two things compound it here. The page was last updated in May, which is around three and a half months of silence on a game whose whole premise is that other people are in it. And your Tags line includes “No AI”, which a reader can easily take as “there are no bots either” — so an empty lobby stays empty.
Cheap fixes, roughly in order of effort:
Put a liveness signal on the page itself. A player count, matches played this week, or even a last-updated devlog. You already link a Discord — a member count is a perfectly good proxy and costs you nothing.
Post a devlog occasionally even when the change is small. It re-dates the page, and on itch a devlog is one of the few things the platform actively redistributes. A page that has not moved since May reads as abandoned regardless of whether the servers are healthy.
Say what happens at low concurrency, whatever the answer is. If a small lobby still produces a good match, say so. If matches fill quickly at certain hours, say that. Silence gets filled with the pessimistic assumption.
And a real question, because the answer changes my advice completely: does “No AI” mean no bots in the lobbies, or no generative AI in the assets? If it is the second, I would consider rewording it — I read it the first way at a glance, and I am someone who was actively looking for whether you had bots. If it is the first, then the low-concurrency question above is the most important thing on your roadmap.
The hex-territory-spreading-like-an-organism framing is lovely, and “betray allies at the right moment” told me more about the game than any screenshot could ⚡