Cute game! Nice visual style, I really liked the top down view of the hat at the farm, really goofy.
Interesting idea, having to pay attention so shopkeepers don't scam you. I really like the idea, but for sure more could be added to it so it could be more complex. Maybe also have some consequences for reporting shopkeepers, like sellers not wanting to do business with you or maybe not wanting to give you secret hints.
I think the visuals are my favorite aspect of the game. And also, the gameplay is cohesive, it has a full loop. But it could be filled with even more!