I've just been turning them in each life as I've been working through the wilderness for relics and imprints. It's a little tedious, but I'm guessing it'll take rather more than 165 lives if I keep going for imprints and bestiary completion. (Haven't decided yet if I'll actually keep going for that or just move on to Act 2, but that's where I'm at.) I agree that it'd be nicer to have the Guild section much higher on the page, though. The shops become useless much earlier than the Guild section does, so the shops should be farther down. Edit: Nevermind, it's already been done! I just turned in 106 tallies to finish it out, and the Guild section is above the shops, too. Amazing.