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One lever nobody has mentioned yet: tags are shelves 🎮 Every tag has a Popular listing (a lottery for a new game) and a Newest listing, and Newest is where niche browsers actually look. I cut three broad tags on my own game, added the ones that describe it exactly, and it landed at #1 in a newest-tagged listing within days. Open the tag pages your game sits on and look at page 1 of Newest; if you are not on it, that is the fix.