For page layouts the thing that makes me bounce fastest is a hero that looks like a mood board instead of a readable moment from play—then a fold that still hasn’t answered “what do I do in the first minute?”
I’d try one layout pass where the top third is: capsule-quality key art + one-line fantasy, then immediately a 2–3 screenshot strip that shows verbs (move / choose / fail), and only after that the long lore or feature list. Crowded feature grids above the fold usually read as “brochure,” not “game I can picture myself in.”