Quick follow-up on the impressions→click gap (still page-only).
After the earlier notes: the half-second capsule test is still the highest-leverage lever when click-through is under 1%. If you've since swapped capsule or the first GIF, the next pass I'd make is short-description first line + tags self-selection (are the right skippers filtering themselves out?).
If useful, I run a $5 one-shot AI Steam/itch-style page audit with scored fixes + rewrite drafts: https://steam-page-auditor.vercel.app — free sample on the homepage, 7-day refund. Totally optional; happy to keep giving free page notes either way.