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Do the interactions on social media posts actually translate into plays on Itch?

For instance, I had a YouTube Short with 2,000 views and another video with 1,500 views, yet they only generated 30 visits to my Itch page.

In contrast, a post on Reddit brings in far more traffic. I’m not sure—perhaps this is just because I’m not very successful on social media.

Interesting. Like for you, the conversion rate for the social media posts have been pretty poor.