So far that what i have for the writing for the town and people, is that it's a weird little town with strange people, who acts like everything going on is normal.
It's more of light horror through most of the game, but I have 2 motivations, the 1985 movie "the stuff" and Cthäat a H.P. Lovecraft-inspired Great Old One, he first appeared in the story "The Plague of St. James Infirmary". But also other things to, short list, The Blob, Things, Slther and color out of space.