The neon synthwave look is gorgeous: the glowing title over the wireframe mountains, then a whole isometric town drawn in cyan and magenta outlines with little cyclists and pedestrians streaming between the buildings. The welcome text is a treat too (New Coke on the shelves, Highlander being swapped for Top Gun on the marquee, "the word internet means absolutely nothing here"), and casting the player as a freelance marketing consultant out to make a brand spread by word of mouth is a really original angle on a city builder. The build menu with residential, recreational, hospitality and shopping tiers in small, medium and large is clear, and I can see how seeding amenities to grow the population feeds the branding campaign.