Hey! I’m also working on an indie game and trying to figure out how to get more views on itch.io.
From what I’ve seen, having a good game page is important, but getting people to the page from outside itch.io seems to make a much bigger difference. I’m currently experimenting with gameplay clips, development posts, and sharing my game on different platforms.
I think the most important things are a strong thumbnail, clear screenshots, a gameplay video, and making it obvious within a few seconds what makes your game interesting.
I’m still testing what works myself, so I’d also be interested to hear what other developers have found successful.
Good luck with your game!