Thanks for checking us out!
It looks like a few things got broken and need to be fixed again. After all models are deployed, the player with the fewest models may choose to go first or second. Continue to alternate as described by the rules for the rest of the game. The player with fewer models on the board may pass until they have the same number of unactivated models.
In Vendetta games you generate one honor and advance up the tree after every single game, whether you win or lose.
The sharkanoid/model distinction is deliberate but appears to have been disrupted during rules revisions. We'll get that fixed during our next major update, before rules are printed for the campaign!