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The Potential Absymal Future of Itch.io

A topic by Suspended Account created Sep 14, 2025 Views: 1,074 Replies: 6
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Itch as a platform has been doing arguably not that well for the last few years, my main concern as of recent is is a mixture of:

  1. Website downtime.
  2. Adult games being de-indexed.
  3. Many games suitable of all ages are no longer being indexed.
  4. Low search traffic volumes for games that do get search indexed.
  5. Itch.io encouraging publishers on their platform to drive traffic from other sources.
  6. Lack of innovation.

1. Website downtime

The Itch.io website has considerable downtime and if it's not outright down it can often have very slow responses and load times, all of these impact publishers negatively - any time a publishers game is not available that is potential players/visitors being lost often permanently, and if the website responds too slowly that also impacts viewer conversion rates.

It's also just generally a bad look as it makes Itch seem mismanaged or financially incapable of staying online in a responsive and functional manner.

Itch.io downtime over the last 24 hours: (source)


2. Adult games being de-indexed from the search engine

Having removed adult games from the search engine instantly alienated developers of adult games, the main attraction for developers on Itch is the exposure it brings from having their games recommended on the main page and showing up in search results - without this developers are removing their games from Itch entirely and selling them on Patreon or similar - in some instances only offering a free demo on Itch but in many cases offering no download at all anymore and directing users to other platforms. What is the point in letting Itch take a 10% cut on your sales if you're not receiving the benefits of their platform promoting your game?

Maybe this is just Itch complying with changes in the law but potentially these changes could have been less damaging to the developers of adult games, the "NSFW" search option on Itch was one of the more popular aspects of the Itch.io website, having lost that is a big blow to the platform not just in sales but general usage and exposure.

3. Many games suitable of all ages are no longer being indexed

The incentives of indexing your game on the Itch.io platform are:

  • Search engine exposure
  • Ability to take part in game jams
  • Free hosting for your game

If you remove the search engine exposure from developers publishing all-ages games on the platform you leave the only real benefit being the ability to take part in game jams, so many services offer unmetered free hosting for static html these days, although not all of them offer the larger upload limit Itch.io offers, but even then GameJolt has an ever bigger upload limit if that's a concern...

The ability to take part in game jams alone is not a big enough incentive to upload games to Itch.io.

4. Low search traffic volumes for games that do get search indexed

Even if Itch does decide to search index your games you will see far lower search impressions and clicks than many other platforms, besides GameJolt ofc which is even more dead, to put this into context in my experience your game is likely to see more downloads,installs,impressions,clicks on general Linux software stores such as Snapcraft and Flathub that do not cater specifically for games than Itch.io a platform that does cater specifically for games and serves not just Linux but all platforms - and it's been this way for the last few years, Itch.io seems to be only just hanging on in terms of exposure for their publishers/developers.

5. Itch.io encouraging publishers on their platform to drive traffic from other sources

The fact Itch encourages developers to drive traffic from other platforms is extremely concerning to me, if Itch cannot provide a significant amount of exposure and traffic/sales for a developer then the incentives to sell a game on Itch at a 10% revenue share are not tangible.

It seems like a lazy and absurd deferral of their responsibilities to promote their own platform using SEO.

6. Lack of innovation

Over the last few years I have seen basically no innovation at all to mitigate any of these glaring issues that are eroding Itch every day, the community forums are close to basically dead in terms of viewers and engagement, in-platform search traffic is low, it's only really Game Jams seemingly keeping the site alive or the at-least the most used feature on the site other than the horde of YouTube re-streamers posting their video replays of your game in the comments section.

Probably the only real benefit of Itch.io is to hope that your game will catch the attention of the hordes of YouTube re-streamers.

Itch.io needs serious innovation to create an alluring platform with real tangible benefits for developers to publish their games on - as it stands and has stood for the last few years the current options the platform offers are not good enough. People will start leaving Itch.io and publishing their games elsewhere, for me I've created my own website https://PuckYou.lol it's got way better uptime than Itch.io and I have full control over how my game page is styled and looks; as it stands I am driving all the traffic to my Itch.io page from external sources anyway so hosting my free games on Itch.io a platform that can barely stay functional and online and offers no real exposure benefits is clearly not an attractive option.

As the incentives of using the Itch.io platform continue to marginalize more and more developers will follow suit hosting their own pages, the website search functions need a huge overhaul and more promotional aspects like Game Jams need to be added to drive up engagement.

Or Itch.io just dies a slow death. ðŸ¤·

Pinned ReplyAdmin (4 edits)

Edit: It gets even worse, this person has been publishing a bunch of AI generated accounts and games to push low quality pages.

Yes we had some reliability issues the other week but they are resolved now.

All your other claims are unsubstantiated. Additionally it appears your post is an ad for your own site.

The discussion you’re trying to create doesn’t seem constructive and it feels like your post is AI generated. I’m going to close this thread.

There is no hope so take action and make stuff that is the kind of good stuff, but the real good stuff... Not for the purpose of spreading hate or mistrust or lust or to make money or dimes or to present bad attitude that confuse and freak out people... Mock the ideal of mankind...

But I do it! So, we space out for aspiring, we make eco-oriented kind of games, we choose war scenery that is inspiring to use war as a tool to advance, not as a weapon, but... Dialogue can turn against you. Right? Is this the dark gloomy future of this website? We as individuals choose to do so, as the other people won't accept if they enjoy staying foolish.

But, you do enjoy yourself yet, Right? I chose to play Linux Tetravex, but there is nothing like these prude simulators of doin' it with a gurl! Right?

So, the question is if the fool enjoy to live as a fool, probably yes, if ignorance is a bliss, but someone have to clean after your dog, as if you step on the p*** you lose a 700Nis worth of a pair of shoes... It is that you need more quality essence of content like Terra-Nil or cute charity oriented kind of stuff like Cozy Caravan, that inspires you do take action and do good to others, teaching you all the good stuff and kind action you can do in real life in a society that accept kindness in a peaceful time where everyone can relax, share and eat... No real villains, no slaughter of animals, you use vegetarian products like eggs from a natural cage free coops, it's a hen house, and the hens can nest outside in the heating sun, you can choose to use honey without exploiting nature, and I think that I even seen a free-farm milk that can later be upgraded to a recipe of baking tarts and cakes... Each time I do enough charitable work, the reward is the gratitude felt by other town folks in presence... Your compassion grows, so the reward is use the tokens to expend your charitable skills and abilities, either it is a beautiful suit to make people enjoy looking at your pleasant form, while doing good to others or just spending it on building a better furnace or an oven... No bad intention, you can mostly do good, spending entire long days thinking of how can I improve... When I want to spend my practice of being a cow for your milk, I found reality of Israeli city like "Ramat Gun" is more close to a wolf-pit or a canine eat canine den, and people do not realize you try to support them with a charitable gift... Each for his own... You cannot give a chocolate bar to children often, as you are considered a stranger even if you buy a vegan bar and by leaving 5Nis in a soda machine, it will often be spent on energy drinks and no real good enjoyable juice, it can also being ejected, so someone who see the machine has the change is just pulling the 5Nis worth of a coin trough the slide to use it for a pack of smoking... Then, if you provide someone juice or a drink in a battle, sometimes it is no more than a commodity you can sell to get usual pleasures like an energy drink or cigarettes.... You give a smoker something and he goes with a reciept to a store, replacing it with other stuff for the exotic juice you kindly bought to... Search deep enough, and you find the humble meek and kind at heart people who do need your help... Clean enough cars and some people will see you in a need if they ever need your help with an arm-chair... That is why a bleak of a bad dark future for itch.io...

We should celebrate doing gestures for the joy of doing good, making other people happy with the result, entertain for the sake of causing a pleasureful experience, and give part of our earning to a charitable cause... To feed these in need, though they might be arrogant and ungrateful after you feed them, no one deserve to suffer... I just hate arrogancy and inacceptence of gracious act... I though enjoy helping them again if they fall, lifting tem up as their emotional tone match a response that desrve compassion or sympathy...

All my games were mostly failing doing so I guess, and they were a nitpick to work on, but the Hello-Kitty one that is a maze after maze based on an early 90's Famicom game was a blast... People download it because it is kitty, and it is a good quality result, and I give it for free as it is a fan-made product as a gesture to Sanrio and the such... How is it when you make a game out of compassion to please others, but it is swolen up by hundred of other low quality products? Then it is a river an artifact you feel is so, is lost trough stream...
 

That is so.

(+3)

1. Website downtime

Those are ddos attacks. There is basically not much a site can do against stuff like that. If your favorite alternative hoster would get targeted by that, it woud be down a lot too. This happens to much bigger sites too.

2. Adult games being de-indexed from the search engine

That was and is an emergency measure to still have a payment processor. Since the same games are sold on Patreon, this will mostly clear up, even with those payment processors that pressure and blackmail Itch. A more elegant and robust solution would be nice. But that ain't cheap.

If Itch would purge the nsfw content, they would just do that and not give FREE hosting to those developers. You do realize that, do you? Itch does not charge for hosting. Not even if you sell on their platform. It is pay what you want. The industry standard is 30%. Itch suggests 10% and that is not a fixed value. You can change it. And a lot of cheapskates do set this to 0% and complain loudly about services not running and support being slow. That there even is suspport is a small miracle.

Oh, and you might have noticed, that they reindexed games that are not affected by payment processor's threats, because they do not accept payments.

3. Many games suitable of all ages are no longer being indexed

I fail to see that happening. There is 1.2 million games indexed. Not yet indexed things waiting weeks to get indexed is not a new thing and they will get indexed eventually. The way you word that, it implies those things are intentinoally not indexed. That is not true.

And I disagree with your premises with those incentives. Funny that you mentioned GameJolt. They did purge adult games. And they require you to have 1000+ followers on social media to accept you as a developer.

4. Low search traffic volumes for games that do get search indexed

Itch is a file hoster with extra bells and whistles. It is not a game platform for social interaction between users or a platform that will promote the games for you. If you do not promote your own game as a publisher, why even publish. (Oh, one reason might be as a hobby to do game jams. But if you care for selling your game, you need to market the product, not wait for a miracle and be discovered on a game platform that most people do not even know exists.)

You do not need an account to buy a game. You do not need to direct people to Itch to sell your game on Itch. You can embed the sale widget on your own website.

5. Itch.io encouraging publishers on their platform to drive traffic from other sources

That's just Itch telling you, that you need to do your own marketing.

6. Lack of innovation

I wonder what you can innovate about a file hoster where you can buy files. The concept is not exactly volatile.

How do you know that "in-platform search traffic is low"?

It is true that the things are not happening in the public Itch community (these message boards we are using right now.) They happen in some game comment sections and mostly not at all, because, as I said, you buy or download games here. You do not even need an account to buy.

The first time I encountered Itch, I did not know what it was, and the site was over a decade old. And I did not encounter the page as such, but only the game that linked me to it. I knew some famous games that emerged from Itch, but not that they did emerge from Itch. It still is an obscure indie site. It is for self publishing game developers and hobby game creators. People inbetween hobby and profession. And yet another place to publish your game, with certain incentives and some quirks. It is cheap, even if you pay more than the recommended share. And you have much control over what you do.

Itch is abused right and left by criminals and on top threatened by bigots and ill treated by cheapskates. All this is concerning, since Itch is a place for indie game development. And there are not many such places. I do not really know any other. But I did not know Itch before, so that's not saying much.

Anyway, the incentive to use Itch as a developer is for self publishing. You can do that with a bare bone file hoster too and Itch even supports this by allowing links to other file hosters. You can also link to other stores. Are there any Steam pages that have links to Itch, Patreon or GoG and other's? It might seem foolish by Itch, but so is pay what you want. Itch is not only a place for indie games, it is itself rather indie. For good and for worse.

Deleted 1 year ago
Deleted 1 year ago
Moderator

Don't flood unrelated topics like that.

Sorry, Wrong post, But I hope it inspires. Really, I am considered by psychiatry as Autistic Psychopath, so therefore, if my response is unrelated to your message you are free to remove the scriptures .

(+2)

My personal opinion, but everything you say doesn't apply to Itch.

In all these years, what I've seen is that leafo has no intention of turning Itch into a business, like ours with gog or Steam.
If it really was the intention to turn Itch into a business, then there are many things he would have to change, not just the ones you mention.

From what I understand, Itch was born out of a Jam, so people could share their games, and since then, I'd say the most important part of Itch is precisely being a meeting place for that type of content.

In recent years, it's gained a lot of popularity, and many people have come to sell their indie games and expect Itch to work the same way Steam or gog do, when in reality, I'd say they're very different places.

Steam and GoG are stores, operate as businesses, and sell a service. Therefore, the cost is also high: a 30% percentage in the case of Steam, plus a $100 fee per game, and you must meet several requirements.

GameJolt is very restrictive.

GoG only publishes what they consider compatible with their platform and that will generate a certain profit, meaning you can't publish with them if they don't like your product.


Itch has several flaws, but it's still by far the friendliest place to upload an indie game.

It allows you to host your page and your game 100% free, without ads, and with minimal knowledge. You can set up your payment system or let Itch collect the fees and handle all the tax bureaucracy. In return, it only suggests that you share 10% of your earnings (which many people lower to 0%).

The only alternative is to create your own page, but that comes at a cost. You have to pay for hosting and have website creation skills or pay someone who does. Then, you'd still have to do your own marketing if you wanted people to reach your page and game. The only advantage is that you have complete control over your site, but that only works if you have the knowledge to take advantage of it, something the vast majority of people selling their games on Itch don't have.

I highly doubt Itch will disappear. What could happen is that niches like NSFW games would be forced to migrate to another platform (as far as I know, there's no real alternative to Itch as a platform for selling NSFW games). That would significantly reduce the volume of interactions on the site, which is bad on one hand, but also, with fewer people, the staff would have more time to provide support. So, eventually, a new equilibrium point would be reached.


I'll clarify again that this is my personal view, but I've never seen Itch behave like a business that sells services to developers, but rather, I've always seen it more as a meeting point for independent developers.

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