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Itch as a platform has been doing arguably not that well for the last few years, my main concern as of recent is is a mixture of:
- Website downtime.
- Adult games being de-indexed.
- Many games suitable of all ages are no longer being indexed.
- Low search traffic volumes for games that do get search indexed.
- Itch.io encouraging publishers on their platform to drive traffic from other sources.
- Lack of innovation.
1. Website downtime
The Itch.io website has considerable downtime and if it's not outright down it can often have very slow responses and load times, all of these impact publishers negatively - any time a publishers game is not available that is potential players/visitors being lost often permanently, and if the website responds too slowly that also impacts viewer conversion rates.
It's also just generally a bad look as it makes Itch seem mismanaged or financially incapable of staying online in a responsive and functional manner.
Itch.io downtime over the last 24 hours: (source)

2. Adult games being de-indexed from the search engine
Having removed adult games from the search engine instantly alienated developers of adult games, the main attraction for developers on Itch is the exposure it brings from having their games recommended on the main page and showing up in search results - without this developers are removing their games from Itch entirely and selling them on Patreon or similar - in some instances only offering a free demo on Itch but in many cases offering no download at all anymore and directing users to other platforms. What is the point in letting Itch take a 10% cut on your sales if you're not receiving the benefits of their platform promoting your game?
Maybe this is just Itch complying with changes in the law but potentially these changes could have been less damaging to the developers of adult games, the "NSFW" search option on Itch was one of the more popular aspects of the Itch.io website, having lost that is a big blow to the platform not just in sales but general usage and exposure.
3. Many games suitable of all ages are no longer being indexed
The incentives of indexing your game on the Itch.io platform are:
- Search engine exposure
- Ability to take part in game jams
- Free hosting for your game
If you remove the search engine exposure from developers publishing all-ages games on the platform you leave the only real benefit being the ability to take part in game jams, so many services offer unmetered free hosting for static html these days, although not all of them offer the larger upload limit Itch.io offers, but even then GameJolt has an ever bigger upload limit if that's a concern...
The ability to take part in game jams alone is not a big enough incentive to upload games to Itch.io.
4. Low search traffic volumes for games that do get search indexed
Even if Itch does decide to search index your games you will see far lower search impressions and clicks than many other platforms, besides GameJolt ofc which is even more dead, to put this into context in my experience your game is likely to see more downloads,installs,impressions,clicks on general Linux software stores such as Snapcraft and Flathub that do not cater specifically for games than Itch.io a platform that does cater specifically for games and serves not just Linux but all platforms - and it's been this way for the last few years, Itch.io seems to be only just hanging on in terms of exposure for their publishers/developers.
5. Itch.io encouraging publishers on their platform to drive traffic from other sources
The fact Itch encourages developers to drive traffic from other platforms is extremely concerning to me, if Itch cannot provide a significant amount of exposure and traffic/sales for a developer then the incentives to sell a game on Itch at a 10% revenue share are not tangible.
It seems like a lazy and absurd deferral of their responsibilities to promote their own platform using SEO.
6. Lack of innovation
Over the last few years I have seen basically no innovation at all to mitigate any of these glaring issues that are eroding Itch every day, the community forums are close to basically dead in terms of viewers and engagement, in-platform search traffic is low, it's only really Game Jams seemingly keeping the site alive or the at-least the most used feature on the site other than the horde of YouTube re-streamers posting their video replays of your game in the comments section.
Probably the only real benefit of Itch.io is to hope that your game will catch the attention of the hordes of YouTube re-streamers.
Itch.io needs serious innovation to create an alluring platform with real tangible benefits for developers to publish their games on - as it stands and has stood for the last few years the current options the platform offers are not good enough. People will start leaving Itch.io and publishing their games elsewhere, for me I've created my own website https://PuckYou.lol it's got way better uptime than Itch.io and I have full control over how my game page is styled and looks; as it stands I am driving all the traffic to my Itch.io page from external sources anyway so hosting my free games on Itch.io a platform that can barely stay functional and online and offers no real exposure benefits is clearly not an attractive option.
As the incentives of using the Itch.io platform continue to marginalize more and more developers will follow suit hosting their own pages, the website search functions need a huge overhaul and more promotional aspects like Game Jams need to be added to drive up engagement.
Or Itch.io just dies a slow death. 🤷