I'll be really harsh (even more than i usually am) so feel free to skip my post. Also this was the first incremental i ever played, so my feedback could be full of shit.

I played till you unlock the healer; health potion is the last thing i unlocked.

Random stuff i noted

- i really want options to kill the volume, since it's only on browser my only solution is to mute the tab

- you can pick up coins after you died, while in the gameover screen

- coins/gems have a low chance to roll outside the screen; dunno if this is something to keep you engaged, or if it's somethingoutside your design. I personally like it because it keeps you engaged and it could lead to a later 'magnet' powerup for it.

Overall thoughts

i'll be very negative and harsh since i've been leaving you feedback since platform gun days. Imo you need to take this bitter pill: art is important. 

You know this on some level because healed sold "well". I feel you, i'm not an artist myself, but art is what will make a random player sit on a chair and try your game.

Even if your design is great, this art is a full debuff that turns away people. and since you already made a steampage + trailer i know this level of polish could be almost final.

So we are talking: enemies without anims; one tile per dungeon biome (for what i see from your screens); not even torches are animated. 

beyond that, heralds has not even a style.  Surface had that b/w of classic rogues going for it. what heralds have? it seems all placeholder stuff; even the title is just something typed.

I don't play incrementals, but i know there are lots of them out there, even one that uses the skin of "heroes goin into a dungeon". So this is not an out-there idea, a super new experimental thing that needs to be tested. Incremental is a genre that exists and it has a playerbase.

You talk about novelty in your videos. What's the novelty of this game? if i didn't know this game was from you, i would never click a steampage with this art.

Of course i'm talking from a pile of shit. you have three relases (one mildly successful), i still have to reach my first release. So as said in the beginning, be free to not consider my words at all.

Overall imo your game design is very good. i like to play your games. but when you don't care about "appeal" of your art, you really hurt yourself and your "product".

>in b4 this game sells a million copies in one weekend.

In game notes:

• Everything is still so loud, music options please
  • Especially level start from the map, holy crap
• The start is still *very* slow. A game speed option would not be missed.
• Possibly make the pickup sounds a little less echo-y? It’s a little odd
• I like the new upgrade menus
• Music variety would help a lot, I’m already tired of the main theme.
• I wouldn’t mind something to spice up runs. Like some random stuff in the background
  • Or something like a flying item that shows up randomly. Something I could choose to attack for some gems/gold, or left go
  • IDK maybe just something to make repeated runs a little less samey
• There is some kind of memory leak. I left the game running (phone call) and it had taken up an extra 2GB, and was laggy in browser
• I see we rescued an archer, but an animation or something would be cool

After play notes:

This is a solid demo, and I would have played more given the chance. I’d definitely like to be able to speed up the gameplay, and think the visuals and sounds could use some more polish, but I think this has some real potential. There's certainly improvements from the first demo.

Very fun game. It was quite addictive. 

I honestly don't have much major feedback, the art style might be a little too simplistic but I also think it is part of the charm. 

One thing I did notice was that when I used that sword ability on the wizard orc while he was casting the fireball that he throws at you, it disappears mid way through since I believe it is a child of the enemy entity.  It might be intended but it looks a little rough since it vanishes immediately.

Good job nonetheless.