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"Demo on itch.io, full game only on Steam" is VERY frustrating

A topic by sharpestcookie created 67 days ago Views: 1,123 Replies: 21
Viewing posts 1 to 10
(1 edit) (+6)

I’ve noticed many of the games I’m excited about playing only release the demos here and the full version on Steam. I’m tired of being used as a free demo tester by developers who don’t deem me a worthy enough customer to purchase the full game unless I use another platform. I avoid using Steam for ethical reasons, and only purchase games available here or on GOG. Devs, you are missing out on sales with Steam-only releases.

  1. Is it too difficult to release a full game on two different platforms at the same time? If so, then why do you have zero issues with releasing Steam, XBOX, and Nintendo Switch versions simultaneously?

  2. Is it because this platform has much less visibility for your game? If so, then why release a demo here at all? Wouldn’t there be more free testers on Steam…?

  3. Is it because of DRM or piracy concerns? If so, then it doesn’t matter where you release the game - someone will pirate it like an hour after you release it, and that doesn’t change with Steam-only releases. That’s an unfortunate reality of the world we live in.

  4. Is it due to a lack of sales? If so, how is it possibly worse for an indie game dev to have one potential sale here compared to the zero you will definitely get by never releasing the full game here at all? Not to mention that iirc every game on Steam costs 1/3 more than it has to (or devs eat the cost) because Steam’s cut is 30% of sales.

I don’t understand. I already have to engage in various shenanigans just to play Windows-only demos and full releases (I have a Mac, and I don’t blame devs for avoiding Apple’s hostile behavior at all).

I just want to buy and play your game, but you won’t let me. Why?

It is completely fair to not use steam but having used it for over 20 years I am curious what your ethical reasons of not using it are? Do you mind telling me? I am not trying to have a dig at you just wondering.


I only have little games on itch.io but I would probably do a similar thing, demo on itch and full game on steam. But realising a full game on itch.io is also an option, I think steam gets more people than itch.io

(1 edit) (+2)

Not at all! It seems like most of the reasons why people love Steam are reasons why I don’t. Everyone’s preferences are different :)

  • I’m a solo offline gamer. I prefer to avoid online achievements, leaderboards, co-op, multiplayer, etc.

  • I love weird games. Steam loves popular games. Rarely do the two intersect. I only find stuff I like on Steam after I’ve searched for related games here, only to discover that the “real” game for what was apparently just a really great demo is on Steam. And even the free games on Steam (that look like they belong on here tbh) come with the “install Steam launcher to download” string attached. I’m not doing that.

  • I like having physical or digital copies of purchased games on my own redundant media storage so I can play them for as long as possible. Pre-Silicon, I used VMware Fusion to play my old Windows 98/XP/7 games. I still use CrossOver for older Windows games, and SheepShaver for Mac OS9 games.

My more Mac-specific gripes:

  • Most of the games I want to play have no Mac version, and I need to be able to purchase a DRM- or launcher-free Windows version to run it on a translation layer like GPTK, Wine, etc. in CrossOver or Heroic. Trying to deal with Steam on top of this is too much hassle.

  • Steam doesn’t care about labeling Mac games properly. There are many that are still incorrectly labeled as pre-Catalina or Intel-only, so Mac players never get the memo and purchase what could be a playable version. Devs lose out on sales. Devs don’t see the point in making future Mac ports or Mac-native games because Apple hates them (it’s a long story) and Steam ignores them. The cycle continues. At least on itch, I can easily see when the game file was last updated and correctly guess if my machine can run it.

I understand that everyone uses Steam, so everyone continues to only put full games Steam. It means I can’t buy a game I want to play. That’s a missed sale for the dev.

I would probably do a similar thing, demo on itch and full game on steam.

Can you elaborate your reasoning?

You can even give the Steam key with a purchase on Itch.

/games/steam-key

Some devs are concerned about local pricing or do not understand how pricing works and fear they are not allowed to publish on other platforms, without matching prices. But do not understand how taxes work and miscaluclate the prices. Or they just do not want to have the hassle of managing another site with payments.

But usually, developers are keen to release their game on as many platforms as possible.

(+1)

You can even give the Steam key with a purchase on Itch.

A similarly frustrating thing is when a dev gives out ONLY Steam keys (no downloadable files) if I try to purchase here. A good example is the game Smile for Me. I loved the art style and was really excited to play it. Then I realized that purchasing it on Itch would only give me a Steam key…except they released it on Steam, Switch, Playstation, AND Xbox. Makes no sense.

But usually, developers are keen to release their game on as many platforms as possible.

Yes! Isn’t a sale a sale, no matter how many there are, or where they come from? Especially for indie games. And I’ve seen a bunch that release on Steam to low sales because their niche game’s target audience is on Itch, not Steam.

(+2)

/docs/creators/quality-guidelines#avoid-only-uploading-keys-or-li...

That's actually not really wanted on Itch. It is grounds for delisting and for refunds. Imagine what happens if you do not have a Steam account, and do not want or are not able to make one and accidentaly buy the game, because it is listed as a game. Itch is not a key shop.

That’s good to know!

(2 edits)

*Laughs at OP*

This place is ethical? This place is ethical?

*chuckles at the asset flippers and same games coming out over and over in Game Jams or reselling assets under smurfs*

Cause this place is free, it attracts all kinds of things. I think the community here is toxic as fuck mostly.

"You perform civility in this forums but we all know know how you backstab and whisper in your halls of hollowed stone"

You are either a very naive person, or a pirate that failed to bypass the steam api phone home checks XD

(+9)

Interesting how you talk about toxicity while making toxic comments yourself.

I just want to buy and play full games on here without being shunted over to Steam. That’s it.

(+5)

I agree.

 I also am not on Steam and ignore games that use Itch.io simply to promote their Steam versions: Won't play them, won't comment on them. 

It's really all we can do to make it stop.

(+1)

Exactly !

(+2)

Yeah, it really sucks. I’ve been in game Discord servers where I specifically ask when/if they will release the full version on Itch, and the answer is like “no, but we will release on [insert any other platform here]” in that giving-me-the-side-eye kind of way. Why is it such a weird thing to ask if the place I played the demo will also have the full game?

Actually, why do I have to ask that at all? That’s the weird part imo

(+1)

I think Itch should start charging or forcing a mandatory cut and publishing fee to keep the infrastructure up.

Could help them hire mods or even devs to work on the site for algorithm matching and to tag games and assets correctly for search.

Will also keep the garbage hoping to make a quick buck out. Eg. Devs like Pirate Software that are grifters.

This opinion will prove unpopular, but the truth is all of us are taking advantage of Leaf's kindness and sometimes just paying lip service and saying he is such a good person.

This is 100% a service issue that Itch could solve. Do they not know where to start? Do they choose not to care because that’s the “indie” thing to do? I’ve noticed the toxic indie hubris sort of stuff in other niche communities, but I don’t know that much about their behind the scenes stuff, so I’m just guessing.

Also, there aren’t many paid games here in general because they’re on Steam…which has a shopping cart so we can buy multiple games at once instead of individually (that’s a barrier to sales, idc what anyone says). Even GOG managed this, so what’s going on?

I think that if Itch implemented a much lower percentage than Steam’s - like 5% - that’s more than reasonable. Kinda like that Cost Plus Drugs thing, where they only charge the cost of the drug plus a markup to keep the lights on? Nobody’s making kajillions of dollars off grandma’s cancer treatment, you know?

Anyway, I’m ranting lol

(+2)

I don't trust Steam. One day they'll start removing games from your library.

(+1)

Steam has some annoying process where your game build takes 3-5 business days for approval, then needs to be listed as "coming soon" for 2 weeks before you can publish it. Sometimes we just wanna upload it and get people to play it lol.

I don’t know much about Steam, but is that the “greenlight” thing? You guys are excited to have us play your game, and we want to play your game, but you have to wait for Steam to…what are they doing, anyway? Definitely not making sure the games are legit, because I’ve been through their store and hoo boy.

I’m obviously not a developer, just a nerd about ethical operational performance lol

That being said, I think it would be good to have real (paid!) humans (that you all can talk to!) internally monitor and tag the stream of new releases without an approval process. If they see something that violates the rules, then it can be removed. If the dev keeps doing it, they are removed. That way, you guys can still instantly upload your games, and we do not all have to wade through quantity slop - not to be confused with quality slop. My tepid take is that some of my favorite games look like they’re fresh from MS Paint or KidPix, and I don’t want that to go away.

(+2)

Yeah pretty much. It's a long process and I understand the 'why' behind it, except for requirement that it has to be listed as "coming soon" for 2 weeks before it can go live... If they did they already completed the game build / storefront page review, why the need for this requirement? I think their approval process is mostly to make sure malware or anything like that isn't being spread (assuming here). 

The “coming soon” thing might be their way of combating shovelware, but that doesn’t seem to deter people. And it seems like they have enough tools/money to come up with a way to automatically detect and block malware during upload? I dunno.

(+4)

I publish on Steam (in addition to Itch), but I would never ever buy a game there. I’m not spending money on a game that requires an internet service to run.

Ironically, I have used Steam to try out demos. If I liked the demo, I bought the full game on GOG or Itch, because I like to actually own things that I buy.

(3 edits)

Yeah, I don’t mind if devs spread their game across as many platforms as possible - I just want Itch to be one of them.

I foolishly bought a game on Steam once. I really wanted to play it, but the dev did the demo-here-full-game-Steam thing. I’d remembered seeing somewhere that after creating an account, I should be able to easily download and play free games, demos, and DRM-free games I purchased without using Steam’s client. That’s no big deal; I create accounts everywhere else.

After buying, I figured out that what I thought I read was impossible. Even though there was a giant green button that misleadingly said “Download” on the page, it still forced me to install the client first.

I repeat: For free games. And demos. And DRM-free games purchased on Steam.

What absolute nonsense.

Anyway, I thought it wouldn’t be such a big deal to install it just to get my game and then uninstall, right?

Omg. The amount of crap lodged deep within my computer that I had to remove…big antivirus software/malware vibes. I bought an app called Hazel just to make sure I got it all.

Never again.

Edits: typos and a missing sentence sigh

(+1)

Hi, I'm an indie dev with a demo that we plan to release on both Steam and itchio ( and I've ended up calling it this, because adding the dot often results in social media sites treating it as link but... I digress...).

The key point for devs being reluctant to release here is 3) DRM and piracy concerns. Saying that people will find a way to do this is correct. The big difference is the ease in which they do this. With itchio- you buy a game, you get the files and then you only need the technical ability necessary to press 'ctrl' and 'c' at the same time- or even 'right click' and 'copy', if that's too difficult.

We also had a game we charged like £3 for. Made it free in a sale. Within the day it got uploaded to pirate sites.

Itchio has been very good to us, and fantastic for indie games in general, so I wouldn't want to abandon it even if we had a hit but, this is the best answer I can give to your question. Also, I don't hate Steam either. I get your ethical concerns but, at least as a non-shareholder company, it's avoided a lot of the enshitification that's rampant in the games industry at the moment. Can you imagine if, say, Microsoft took it over, and what fresh hell that would bring ?