of course
Awesome. I had a closer look at Provincia Wars, and I think there’s a lot we can work with, especially the Roman setting, province building and RTS gameplay
Rather than just posting ads and hoping people download it, I’d build the promotion around a proper launch funnel:
Short-form gameplay content for TikTok, YouTube Shorts, Reels and Facebook
A strong 30–45 second launch trailer focused on the most interesting gameplay
Targeted outreach to RTS, strategy, Roman-history and mobile-gaming communities
Outreach to smaller gaming/strategy creators who are more likely to actually cover an indie title
A creator/press kit with screenshots, gameplay clips and key information
Optimizing the Google Play page so the screenshots, description and trailer convert interested people into installs
Building a small community/Discord around the game before launch
Recruiting early testers and using their feedback to improve the release
Turning development updates and new features into regular content instead of only promoting the game when it launches
Tracking where the players actually come from so we can focus on the channels producing real results, not just views
For Provincia Wars specifically, I’d position it around the idea of building and expanding your own Roman province, then use the actual gameplay to create short videos around different hooks instead of repeatedly posting the same trailer.
If you’re interested, I can put together a more detailed campaign for Provincia Wars showing the content ideas, target audiences, creator outreach approach and the first few posts I’d use for the mobile launch.