Played this for a few times and initially (after immediately dying!) was a bit turned off as i had no clue why i was dead! But later i sorta figured out how to proceed. I think the core idea is cool - getting back home drunk after a party fits the theme well.
One suggestion is that for a game that is supposed to be quite difficult, you should not have the players go through the entire intro everytime. Either have a skip intro button or just bypass it completely. The controls are difficult to get used to especially since the cars are coming quite fast initially. For the player to get used to the controls, maybe have less cars coming in in the first minute or so and then ramp up the difficulty? Also would be useful if the player knew exactly what to avoid (i initially thought that i was the driver!)
I like the artstyle - especially the intro backgrounds look really good! Well done on putting this together in just 10 hours, you can definitely polish the gameplay more post the jam, this idea has potential for sure :)