Is there any strategies on how to win the game, I keep loosing even on Easy. I like to think I'm not a Dark Side Phil, but still.
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No worries!
If you are putting lots of points into exercise then try to put less points into it.
Ensure you are buying the relevant upgrades quite quickly and have enough money for them by the time they unlock. On easy you can basically ignore exercise entirely and just focus on the other three stats and make sure you have enough to buy the weight related upgrades ASAP.
Hope that helps!